Let’s come out and say what you’re already thinking. Marketing is a giant financial
black hole that can suck all the life out of your business if done incorrectly.
On top of that, it’s really difficult to know when you’re doing it correctly. Anyone
who disagrees most likely makes a living performing said marketing service
and tries to convince people otherwise.
They use terms like unconventional, extreme, and out-of-the-box. What does that mean to you,
the business owner who just wants a few more good clients? It means untried, untested
methods that might look good, but yield you very little as far as tangible results.
That’s why Done Right’s approach to marketing is shamelessly conventional and conservative.
We focus on a few core principles that we know will deliver results, and put them to
work for you.
If you don’t have good content, no amount of marketing and technology will bring
more customers to your door. That’s why our first job is to help you put together
high quality content to appear on all of your publicly visible collateral: Web sites,
social media pages, marketing materials, etc.
Only after we have a solid, quality content in place do we then start implementing
a marketing plan that works for you and your goals. We’ll employ conventional, reliable
methods such as:
- Search engine optimization to get you ranked higher on the search engines.
- Search engine marketing for an immediate boost to web site traffic.
- Social media campaigns if appropriate for your business (not every business belongs
on Pinterest).
- Press releases to highlight specific achievements, services, products or events.
- Sales process management.
- Direct marketing approaches such as mail, telephone or email.
Remember, not all of these methods are right for every company. And when we’re not
sure, we err on the side of caution. The goal is to increase your business without
breaking the bank.
No tricks, no gimmicks, no BS.